Hold a Free Teleseminar to Promote Your Business

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Would you like to easily promote your business to twenty or more people all at once? Some free teleseminars attract thousands of listeners, and even if you don't attract that many, you'll still be spending about an hour on the phone, in your PJs if you like, talking with potential customers who are genuinely interested in working with you. All you need is a phone, a teleconference line and this guide.

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Sign up with the teleseminar service. There are free options out there and paid options. I really like http://www.freeconferencepro.com which offers a great control panel for you to keep track of participants, free recordings (always record your calls), and the ability to mute your callers out for an extra clean line.

Decide on a Big Topic. Here's a suggestion. Use what you do (so, say, you're a web designer) as part of the topic, and link it to a big concern your clients often have. So, for instance, if your clients are often overwhelmed by how to get together all their materials to start working with a web designer, you could offer a free teleseminar called, "A Quick and Simple System to Get Ready to Work With a Web Designer." My suggestion for the title for your first call is to use this formula "A quick and simple system to _______[benefit you offer]."

After you've titled your call, outline it. Keep this simple, but you're going to need about 60 minutes worth of material for the average free call which usually means 6-7 big points of discussion. So, write down your big points and then brainstorm any stories you might have to share about that particular point. Sharing stories is a great way to add content without adding fluff.

Decide what you're going to sell on the call. Do you want people to sign up to work with you? Buy a product? Recommend you to a friend? Now, you need to focus on this. Make what you're going to sell really interesting and useful; make it even better by including a special discount or bonus offer. Write out your offer in detail so that you don't forget any part of it and make sure that your "commercial" lasts no longer than a minute or two.

Add two commercial slots to your outline. If you're covering six points, put your first commercial after your fourth point. If you're covering seven, put it after your fifth--you want it towards the end but before the end for those people who may leave the call early. They don't want to miss your special offer, after all!

Schedule your call and start promoting it! There are lots of great sites where you can promote your call, but also make sure to let your clients know. If you have a blog or newsletter, make sure to publicize it there, too. Aim to get about 20 people on your first call. If you have fewer, don't fret, and if you have more, celebrate, but 20 tends to be a good number of signups for your first call. (Also, note that about half of your signups won't show up on a free call. Sad, I know.)

Do the call and then schedule the next one. Your real momentum will come when you do free teleseminars regularly. They're a great way to pre-screen a lot of prospects at once so they'll save you time, plus as you do them more often you'll start attracting more word-of-mouth signups.